Panino Italiano's Manifesto
1| The roots of the Italian Panino identity originate from the territory and from the Italian customs, passing from the family rituals to the restaurant industry, from the consumption types to the peculiar food products offered by the territory.
2| The Panino name as well as its preparation derive and are inspired by the type and shape of bread, by the ingredients, by its place of origin or by its creator. The Italian Panino speaks fluent Italian.
3| The Italian Panino is prepared with bread made and shaped through techniques inspired to the Italian bakery, whose size, weight and cutting are fixed on the basis of the individual consumption, and with ingredients expressing the Italian tradition that can be fresh, processed, canned or just-cooked.
4| The bread and the ingredients used to make the Italian Panino turn into recipes able to highlight the peculiar Italian ability to enhance the great variety of products available in season, or ready thanks to local occurrences, which are paired together according to the art and mastery typical of the Italian culinary tradition, arising from the wide range of regional, local and familiar interpretations.
5| The Italian Panino is made and served with the typical Italian passion to take care of people while nourishing them, thus transforming food into a relationship tool.Therefore, the environment, the people, the fragrance, and the freshness of the ingredients, as well as the hand-made preparation of the recipe, represent the peculiar grounding of the Italian Panino that shall always be prepared and served at the time in restaurants and bars.
6| Through its culinary art, the Italian Panino expresses the Italian historical talent to interpret and to create bridges between cultures becoming the ambassador of its extraordinary assortment and high-quality of both fresh and processed food products.
The Panino is Italian, but it belongs to the world when it respects the identity and the rules defined by the Italian Panino Academy.
7| The Italian Panino is a creative laboratory bearing out the Italian mastery of “knowing how to make” any craft product replicating it in small- or large-scale productions, as it comes off in fashion and design.
8| The Italian Panino embraces passion, culture, craftsmanship, creativity, hospitality, vision that can be turned into a professional project exportable around the world, through the vocational training proposed by the Italian Panino Academy.